It's not just how long it lasts. When we redid our kitchen our fitter had to argue with our whitegoods supplier for us. The guy in the shop couldn't understan

It's not just how long it lasts. When we redid our kitchen our fitter had to argue with our whitegoods supplier for us. The guy in the shop couldn't understand why I wanted a built in Miele fridge-freezer over what ever generic he wanted to off load. His argument was that nobody would be able to see the logo so it didn't matter and we should just take the cheaper item. My argument was that the Miele was much more energy efficient and would be running 24/7. Given that enegry costs have risen substantially since then I think I made the correct choice and that the difference in purchase price has more than been offset.