4 ms·
Very true. That's a pretty strong statement for Techcrunch; they could go from a one-man blog to a blog/event and now hardware "empire" in just 4-5 years. Eve
by jedc 18y ago
Very true. That's a pretty strong statement for Techcrunch; they could go from a one-man blog to a blog/event and now hardware "empire" in just 4-5 years. Even if the tablet is crap, that's quite an accomplishment.
- axod 18y agoThere's a few others that have found success with similar methods: 1. Build a blog, get large readership, convince them you're *awesome*! 2. Release reasonable product 3. Sell to blog readership
- mixmax 18y agoVery clever businessmodel.
- dangoldin 18y agoCan you provide some examples? I'm curious.
- nuclear_eclipse 18y agoAny blogger who has published a book of their "best" blog entries.
- Timothee 18y agoI would say 37signals and FogCreek/Joel On Software. I was thinking about the same thing when reading the comments on TechCrunch: there is a big following that would buy it in big part because it's from TechCrunch. Or let's say that, in all these cases, the blogs are used as a great advertising platform. You can't blame them, building a following is hard work too.
- dangoldin 18y agoAh thanks. I was in the mindset of a hardware product.
- llimllib 18y agomany webcomics make money off t-shirts, books, etc etc with a similar model.
- Silentio 18y agoNot exactly in the tech product area, but Wil Wheaton has spun his relative fame from Star Trek into a widely read blog, and then a couple of books, and speaking appearances, and other writing for the LA Times, Suicide Girls, various comic books, etc. Through is blog/twitter he's managed to associate himself with all things "geek" and found an audience who will buy his work.