The game developer Pirate Software had a video on this. He mentioned that the demo for his game, Heartbound, was really popular in Brazil, but due to Brazilians

The game developer Pirate Software had a video on this. He mentioned that the demo for his game, Heartbound, was really popular in Brazil, but due to Brazilians not having high purchasing power, the final version was too expensive for Brazilians to buy. So he lowered the price of the game in Brazil and added Portuguese translations to the game, and the game now makes 25% of revenue from Brazilian players (also it increased the total amount of revenue and reduced piracy, I think) The general idea is based on charging people based on how much they can pay. There are reasonable ways to execute this (I’d argue localized pricing is among them, along with things like open source software and donations, and financial aid at colleges) and unreasonable ways (like Kroger’s bid to use facial recognition to do it in their stores)