It's strange how I love or hate infinite scroll based on the use case: when wasting time looking at funny stuff on the internet, I hate it, because it's so hard

It's strange how I love or hate infinite scroll based on the use case: when wasting time looking at funny stuff on the internet, I hate it, because it's so hard to find a clean stopping point to get back to work. But when shopping, I love it, as it makes it convenient to browse a large selection of products to try to find what I'm looking for. Either way, it's a psychologically powerful design pattern, and it should be used with care.