This was my first thought. I would probably actively avoid a product if I saw ads pop up in the most annoying way possible. I already have Premium, so this won

This was my first thought. I would probably actively avoid a product if I saw ads pop up in the most annoying way possible. I already have Premium, so this won’t really impact me, but I hope it fails. I’ve really liked the engagement graph on videos, so I can jump to key moments, but I guess this is the monkey paw of that feature. Though I do expect the AI to get it wrong. A significant number of peaks on the graph are after ad reads or when text is flashed on screen quickly, which people go back to read. These aren’t necessarily peaks points of the narrative.