If only it was exponential in the beginning, as word-of-mouth spreads. Sigh. The reality is that you need to claw and scrape your way to your first customers. T

If only it was exponential in the beginning, as word-of-mouth spreads. Sigh. The reality is that you need to claw and scrape your way to your first customers. The numbers vary depending on whether your product is b2b, consumer, or more niche, but the first customers are the hardest. You rarely get word-of-mouth in the beginning. Instead, it comes much later, typically after a long period of slow growth as you learn more about your customer's workflows and problems and adjust the product to get closer to PMF.