> However, this sort of begs the question, if you already have a successful product, why give up a significant amount of equity to an incubator? I think the id

> However, this sort of begs the question, if you already have a successful product, why give up a significant amount of equity to an incubator? I think the idea is usually that the extra cash on hand right now and/or the networking and direct help you get from the incubator will help you grow your product so much faster that it's worth giving up the equity. In this case specifically, the capital could go to starting the same proven service in a few other cities, instead of somebody else becoming "InstaCart for Atlanta". Or maybe the most valuable part will be advice on how to scale out to other cities.