Most consumers are not used to buying online services that don't have a physical component. We're used to free. And when there's a free alternative, not a lot o

Most consumers are not used to buying online services that don't have a physical component. We're used to free. And when there's a free alternative, not a lot of people will be paying for a slightly better paid version. If you want to sell stuff to consumers, it's important to have a physical component. And it has to solve a very very crucial problem like losing weight.