The cost of a logo: $0 The cost of endless iterations, navigation of bureaucracy, corporate politics, egos, lack of respect for your field, phasing out the old

The cost of a logo: $0 The cost of endless iterations, navigation of bureaucracy, corporate politics, egos, lack of respect for your field, phasing out the old stuff, documentation, pricing according to what the company can pay, etc.: what the market will bear BP can afford $211K. In 2011 they averaged $70 million in revenue per day.