Why does the researche call it "trillion fps", when it is really 1/trillionth sec frame? That sort of misrepresentation is supposed to be saved for the news off

Why does the researche call it "trillion fps", when it is really 1/trillionth sec frame? That sort of misrepresentation is supposed to be saved for the news office or the popular press. The achievement is interesting enogh without the deceptive exaggerations.