Well, the benefit isn't net zero. If people are seeking it out for Streisand effect, then at least they're doing so knowing what it is and not mistakenly thinki

Well, the benefit isn't net zero. If people are seeking it out for Streisand effect, then at least they're doing so knowing what it is and not mistakenly thinking that Jamie Lee Curtis is really hawking a cure for diabetes or whatever scam they're selling.