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Tinder cuts 13% staff in latest bid to reverse declines

1 points by zhisme 1y ago

toomuchtodo 1y ago
I am not so naïve to think that people will return en masse to IRL connecting primarily for seeking interpersonal connectivity, but it seems like the whole "Match Group soaks up any dating app that gets traction" play is running out of steam due to exhaustion. Why the Young and the Single Can’t Commit to Dating Apps - https://www.nytimes.com/2024/03/14/style/gen-z-dating-apps.html https://www.nytimes.com/2024/03/14/style/gen-z-dating-apps.h... | https://archive.today/xuaUC https://archive.today/xuaUC - March 14th, 2024 Forbes Health Survey: 79% Of Gen Z Report Dating App Burnout - https://www.forbes.com/health/dating/dating-app-fatigue/ https://www.forbes.com/health/dating/dating-app-fatigue/ - July 16th, 2024 Pew Research: Key findings about online dating in the U.S. - https://www.pewresearch.org/short-reads/2023/02/02/key-findings-about-online-dating-in-the-u-s/ https://www.pewresearch.org/short-reads/2023/02/02/key-findi... - February 2nd, 2023 Wikipedia: Dating services owned by Match Group - https://en.wikipedia.org/wiki/Match_Group#Dating_services_owned https://en.wikipedia.org/wiki/Match_Group#Dating_services_ow...
- zhisme 1y ago
  I think people just tired of this app. Now it is shown by numbers and the owners can understand that
  - toomuchtodo 1y ago
    I argue the data is showing the decline is structural, and not limited to a single app. Bumble Has Lost 92% of Its Value in 4 Years - https://www.entrepreneur.com/business-news/bumble-lost-almost-all-of-its-value-in-4-years-app-fatigue/487313 https://www.entrepreneur.com/business-news/bumble-lost-almos... - February 19th, 2025 > Bumble's difficulties reflect evolving feelings about dating apps as habits shift and people report app fatigue. Shares of rival firm Match Group, whose portfolio includes Tinder and Hinge, have dropped about 79% since peaking in April 2021. > Dating apps have become an increasingly harder pitch to shareholders as paying users have either fallen off or, in Bumble's case, decided they want to pay less for the service. With user fatigue on the rise, dating app companies have scrambled to stay relevant by pouring money into creating a more unique user experience.

1 points by zhisme 1y ago

I am not so naïve to think that people will return en masse to IRL connecting primarily for seeking interpersonal connectivity, but it seems like the whole "Match Group soaks up any dating app that gets traction" play is running out of steam due to exhaustion. Why the Young and the Single Can’t Commit to Dating Apps - https://www.nytimes.com/2024/03/14/style/gen-z-dating-apps.html https://www.nytimes.com/2024/03/14/style/gen-z-dating-apps.h... | https://archive.today/xuaUC https://archive.today/xuaUC - March 14th, 2024 Forbes Health Survey: 79% Of Gen Z Report Dating App Burnout - https://www.forbes.com/health/dating/dating-app-fatigue/ https://www.forbes.com/health/dating/dating-app-fatigue/ - July 16th, 2024 Pew Research: Key findings about online dating in the U.S. - https://www.pewresearch.org/short-reads/2023/02/02/key-findings-about-online-dating-in-the-u-s/ https://www.pewresearch.org/short-reads/2023/02/02/key-findi... - February 2nd, 2023 Wikipedia: Dating services owned by Match Group - https://en.wikipedia.org/wiki/Match_Group#Dating_services_owned https://en.wikipedia.org/wiki/Match_Group#Dating_services_ow...

zhisme 1y ago
I think people just tired of this app. Now it is shown by numbers and the owners can understand that
- toomuchtodo 1y ago
  I argue the data is showing the decline is structural, and not limited to a single app. Bumble Has Lost 92% of Its Value in 4 Years - https://www.entrepreneur.com/business-news/bumble-lost-almost-all-of-its-value-in-4-years-app-fatigue/487313 https://www.entrepreneur.com/business-news/bumble-lost-almos... - February 19th, 2025 > Bumble's difficulties reflect evolving feelings about dating apps as habits shift and people report app fatigue. Shares of rival firm Match Group, whose portfolio includes Tinder and Hinge, have dropped about 79% since peaking in April 2021. > Dating apps have become an increasingly harder pitch to shareholders as paying users have either fallen off or, in Bumble's case, decided they want to pay less for the service. With user fatigue on the rise, dating app companies have scrambled to stay relevant by pouring money into creating a more unique user experience.