I think this is an issue of FRAND vs. non-essential patents. Motorola has to license certain patents at reasonable costs. Apples design and non-essential patent

I think this is an issue of FRAND vs. non-essential patents. Motorola has to license certain patents at reasonable costs. Apples design and non-essential patents have no price controls. They can ask for whatever they want. It's more similar to Microsoft's licensing deal where they get $10-$15 per handset for a handful of non-essential patents. If Apple has more of these non-essential patents that OEMs want to use $30-$40 might be the going market rate for them.