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Right, I'm sure the BP rebrand included new expensive signs at all of their gas stations. I isn't like the logo design walked off with hundreds of millions.
by cschmidt 14y ago
Right, I'm sure the BP rebrand included new expensive signs at all of their gas stations. I isn't like the logo design walked off with hundreds of millions.
- ender7 14y agoThe designer does the rebranding, not the customer. This means generating all the new style guides, promotional material templates, business cards, even sometimes ad templates. All of that derives from the logo/wordmark, but it's usually the majority of the work.
- _delirium 14y agoIn the case of BP's rebranding, the numbers quoted here seem to be mainly BP-side spending, such as replacing signage on facilities and repainting vehicles: http://www.telegraph.co.uk/news/uknews/1350238/BP-attacked-over-136m-logo-as-petrol-prices-soar.html http://www.telegraph.co.uk/news/uknews/1350238/BP-attacked-o...
- mattmaroon 14y agoI've read that the actual logo itself was only something like $4.6m. Which still seems like a ton really, but I guess easily worth it for a company of that scale.