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> We couldn’t reach potential customers directly (there was no web), so we had to groom editors of computer magazines and feed information to them, hoping they
by saulpw 1y ago
> We couldn’t reach potential customers directly (there was no web), so we had to groom editors of computer magazines and feed information to them, hoping they would print it in their magazines.
Editors of computer magazines were the "influencers" in the '80s.
- skeeter2020 1y agothis is true, but they also seemed to be deeply involved in the industries and products they promoted (or panned). It was much harder to start/run a magazine, and the market tiny compared to present; I can't help but believe it was more about the software than being the king maker. Stories abound of creators showing the editor their invention over the kitchen table. Today's influencers are hacks in comparison.