"This is the reason (IMNSHO) Apple spent so much money in the 90s putting their software in schools" I've known that to be the case as well. I was able to find

"This is the reason (IMNSHO) Apple spent so much money in the 90s putting their software in schools" I've known that to be the case as well. I was able to find this to back up the point that you make: http://www.marketingapple.com/ http://www.marketingapple.com/ "In the late 1980s, shortly after Steve launched the original Macintosh he faced a similar problem to the one we were facing ten years later. Very few developers were interested in building software for a platform that was much smaller than the standard at the time (in 1987 it was MS-DOS, in 1997 it was Windows). Steve’s answer was simple: encourage higher education institutions to build software for the platform and hook students on the Macintosh, which they would later bring to their jobs after graduation. The AUC worked exceedingly well then, and so I suggested to Steve that we rebuild a similar program, and he emphatically agreed."