I used to follow Dustin Curtis. I liked that each of his blog posts had a unique theme/layout/typography/imagery. Then once he became popular what does he do?

I used to follow Dustin Curtis. I liked that each of his blog posts had a unique theme/layout/typography/imagery. Then once he became popular what does he do? He built svbtle, a blog network of bloggers who all have pages and posts that look identical... I also avoid the greater-than-thou grouping.