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What is the point of branding but to be remembered? It worked!
by Lammy 1y ago
What is the point of branding but to be remembered? It worked!
- CharlesW 1y agolol no it did not https://www.voronoiapp.com/markets/Dr-Pepper-Ties-Pepsi-as-Americas-No-2-Soda--1484 https://www.voronoiapp.com/markets/Dr-Pepper-Ties-Pepsi-as-A...
- Lammy 1y agoI'm not talking about the company's effectiveness in selling sugar-water with the branding attached; I'm talking about the branding's effectiveness at being remembered. A person wants to criticize some unrelated UI design and the very first thing that comes to their mind is “lol this reminds me of The Gravitational Pull of Pepsi!!”. It will live forever.
- jonahx 1y agoYou're assuming the goal of the marketing is merely "to be remembered". But it's not. It's to be remembered in some positive way, or at least some way that still increases sales. This campaign will live forever as a laughing stock. That wasn't its intention.
- fn-mote 1y agoUnderstood. But also “there’s no such thing as bad publicity.” Scare quotes because obviously there is, but I don’t think this example crosses the line.
- zamadatix 1y agoEven if one takes it as being on that side of the fence, which I'm not sure I actually buy myself, I'm also still not convinced getting some a niche of folks aware of marketing and brand design documents to have such an association form would deserved to be called wildly successful. Usually you want a significant portion of the population to have a common association with a brand as large as Pepsi, not a small portion to have a rare association.