I read this article and I instantly thought of patio11 banging his drum and telling people about "pathological customers." This article reads to me like a valid

I read this article and I instantly thought of patio11 banging his drum and telling people about "pathological customers." This article reads to me like a validation of his viewpoint: building your business model on deal-seeking customers, especially in the small, in the "save $5 to $20" space, is a recipe for disaster.