> IMO data should be radioactive for companies, especially if it approaches PII. Companies should be forced into thinking deeply about every single bit of data

> IMO data should be radioactive for companies, especially if it approaches PII. Companies should be forced into thinking deeply about every single bit of data they collect from people, and they should be terrified of receiving data and be chomping at the bit to get rid of it ASAP. 100%. Unless a cooperative model (like most businesses should be run, bit that's a different issue) exists in which I am compensated for you having my data. At that point all the time and friction I have to spend/deal with because all of you have my data is worth it. Right now all this friction in my life because you have my data and I'm dealing with your beaches is "paid" for by me, and that's lame.