3 ms·
I wonder how long until we have targeted, generative ads that are inserted into the content itself, merging the content with the ads.
by bitshiftfaced 1y ago
I wonder how long until we have targeted, generative ads that are inserted into the content itself, merging the content with the ads.
- beAbU 1y agoNetlifx with their analytics data is perfectly positioned to dynamically generate content based on user behaviour and preferences. When AI content becomes good enough (and it will), then I predict this will become the end game. Imagine being able to tweak an episode post production after analytics show a particular scene results in a dip in engagement. Imagine being able to AB test movies, because it's dirt cheap now to shit them out. Imagine being able to dynamically change the brand of a drink in a character's hand based on what you know of the user's preference, and which brand is currently paying the most (e.g. coke gets 80%, pepsi gets 20% views) Imagine being able to change the sex/race of a character based on what you know of the viewer's biases! I probably shouldn't be saying these things out loud.