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> “[Netflix] members pay as much attention to midroll ads as they do to the shows and movies themselves,” Amy Reinhard, president of advertising at Netflix Wel
by dogleash 1y ago
> “[Netflix] members pay as much attention to midroll ads as they do to the shows and movies themselves,” Amy Reinhard, president of advertising at Netflix
Well, that's one way to spin "second screen" content that isn't worth paying attention to.
- rchaud 1y agoI remember Facebook execs making similar statements to push publishers to 'pivot to video' back in 2018, which ended up being a costly disaster. Without a detailed look into their user analytics, these statements can't be taken at face value. They're not under oath, and what they say can't be corroborated.