It can be, theres varying grades in gyokuro depending on the region its from. I generally go for a lower to middle grade of gyokuro, My palette isn't developed

It can be, theres varying grades in gyokuro depending on the region its from. I generally go for a lower to middle grade of gyokuro, My palette isn't developed enough to tell the difference (heh) but I pay about $22 Aus for 50g (inc postage) which does me around 120-130 cups of tea. I have found it can be cheaper to buy it directly from Japan, but I'm not entirely sure if I want to go through the hassles of importing it as I've always had troubles with Australian customs.