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In Europe beauty freelancers are not really a thing, those who do it at home are typically immigrants who ask for lower prices and get paid under the table (mea
by laurent_du 1y ago
In Europe beauty freelancers are not really a thing, those who do it at home are typically immigrants who ask for lower prices and get paid under the table (meaning they don't declare it to taxes). On the other hand, beauty salon management app is a well-established market.
For inspiration you can look at something like timma which in the Nordics is basically a marketplace and an salon management tool. Clients find beauty salons on the marketplace, and professionals / salon owners advertise their services on the marketplace. The app solves the problems of finding clients, doing marketing, accounting, testimonials, payment, and so on.
I personally wouldn't include portfolio in the V1 of your app because most professionals already use instagram for this and you would be competing with an already established platform without clear benefit. Having a link to the freelancer's instagram in their profile is a no-brainer, of course.
Creating a marketplace from scratch is not easy and you will need a good strategy for that. What other players have done is typically offer the service to freelancers for free for a given time period and then start taking money when you have actual traffic and recognition on both side.
- ZiadEl 1y agoThanks for the thoughtful feedback! You're totally right about Europe—our focus is actually on Turkey and MENA, where many women prefer at-home, women-only beauty services for cultural and religious reasons. That segment is still very under-served. And yes, launching a marketplace is tough! We're planning to onboard freelancers for free at first and focus on trust, visibility, and basic tools before monetizing. Appreciate the Timma mention—really helpful. Would love to keep the conversation going!