What's the likely outcome of this? I cannot see Google et. al. giving up their surveillance apparatus. Instead I suspect we will end up with more extensive cons

What's the likely outcome of this? I cannot see Google et. al. giving up their surveillance apparatus. Instead I suspect we will end up with more extensive consent forms, which will end up making the surrendering of privacy from the user even more explicit. I hope I'm wrong, but I cannot see a more plausible outcome.