4 ms·
You have an issue with customer behavior so you set up tracking to understand it. Keep it running for a few days, then check on but the tracking doesn't output
by aucisson_masque 1y ago
You have an issue with customer behavior so you set up tracking to understand it.
Keep it running for a few days, then check on but the tracking doesn't output meaningful data that you can exploit to solve your issue.
At this point, you search for alternative tracking but do you disable the old one ? What's the benefit ? Either it's free or cost very little, none of your customer know they are being tracked and in the eventuality it may become useful later on you keep it.
Repeat a few times and you end up with bloated website that tracks where you were, are and will be. What you're watching, cursor position, scrolling, how long you spent watching that image or these one, have access to every technical details about your device because it's required for fingerprinting, all while no one actually is exploiting the data.
It's junk yet you collect it because it's free.
If there was a meaningful reason to limit the number of tracking, like the law and fear of getting sued, then it would be a different story.
- ninalanyon 1y ago> Either it's free or cost very little, Whatever it costs it reduces your profit margin so why would you keep it live?
- rgavuliak 1y agoThere's also studies on load times impacting conversion rates (which mostly matters at scale i.e. Amazon). At the same time - quantifying this is not straightforward and companies mostly ignore committing resources to such activities.
- aucisson_masque 1y agoLoad time is true but have been solved a long time ago, you can easily get JavaScript to load your tracker scripts after the page has been fully loaded so that the visitor doesn't have negative experience.
- lcnPylGDnU4H9OF 1y agoIn these terms it will also be a labor cost to turn it off. That cost might be higher even if amortized over a long timespan.