4 ms·
> That depends! If it is an innocent violation or the offender is a small business, no court will hand down the top end of the fines. So you admit you will be
by jaoane 1y ago
> That depends! If it is an innocent violation or the offender is a small business, no court will hand down the top end of the fines.
So you admit you will be fined? Good we’re on the same page.
- troupo 1y agoNo you won't. You will be asked to fix the violation first. If it goes to court, then you're likely to be fined.
- jaoane 1y agoWhich is moving the goalposts. Of course if you don’t get sued you don’t get fined. But there’s no “first strike is free” principle in EU law, that is bs.
- mschuster91 1y agoThat's the entire point. Our regulatory authorities don't immediately go to the courts. They will ask you to clean up shop first, unless it's obvious you're an intentional violator or your violation was based on extremely gross negligence.
- jaoane 1y agoWhich is not what’s happened here. This went to court but the sentence was annulled because the prosecutors messed up.
- mschuster91 1y agoWe are dealing with the IAB and tracking for a looong time now. The first warning shots followed the implementation of GDPR, the behavior of the ad industry at this stage is assumed to be intentional abuse. Hence, it's time for hard sanctions, even though procedurial issues made for this fine-less ruling now. Expect more fines to roll out if the ad industry doesn't get it now that playtime is over.