This isn't a bad thing at all. It just means that AI utilization doesn't have quite the exponential impact that many marketers are trying to sell. And that's ok

This isn't a bad thing at all. It just means that AI utilization doesn't have quite the exponential impact that many marketers are trying to sell. And that's okay. I personally think of AI tools as an incremental aid that enables me to focus more of my efforts on the really hard 10-20% of the problem, and get paid more to excel at doing what I do best already.