> They find a group ~30 people with similar The point to point for number of dollars information that Uber may have is the critical part. Municipal transit org

> They find a group ~30 people with similar The point to point for number of dollars information that Uber may have is the critical part. Municipal transit organizations are information poor since even if they could use municipal datasets of bluetooth sniffers etc to determine point to point commonalities, they still don't have pricing data to construct a meaningful offering.