4 ms·
Apple opened the door to web paywalls – our test shows it might hurt conversions
- benoau 1y agoI know it's early but it feels like these variants really downplay the price difference between IAP and web. They are testing different payment screens too, they never simply measure "pay $69.99/year with IAP" against "pay $49.99/year on our website".
- logic_node 1y agoData shows web paywalls convert 30-50% worse than IAP (RevenueCat/Stripe). Unless your LTV >$500, that attrition costs more than Apple's 30% cut.
- phillipseamore 1y agoIs there a reason that WebView in the app for the purchase wasn't tested instead of shifting the user to Safari and back?