The framing device for The Legend of Zelda games is that it's a mythological cycle in which Link, Ganon, and Zelda are periodically reborn and the plot begins a

The framing device for The Legend of Zelda games is that it's a mythological cycle in which Link, Ganon, and Zelda are periodically reborn and the plot begins anew with new characters. It lets them be flexible with the setting, side quests, and characters as the series progresses and it's been selling games for just shy of forty years.