4 ms·
For unencumbered assets I don't see why not, but extending this logic to the brand seems fraudulent: It's unlike other assets because the (original) company cra
by flotzam 1y ago
For unencumbered assets I don't see why not, but extending this logic to the brand seems fraudulent: It's unlike other assets because the (original) company crafted it to represent the whole service in the mind of the customer.
- robertlagrant 1y agoYes, I agree. But I can see how it's nebulous if you peer closely enough that you can't see the wood for the trees.
- anon373839 1y agoI’m curious to know what the announcements to existing customers said when they were transferred to the new company. I doubt it read: “the company you signed up with is bankrupt, but we cherry-picked its assets - want to go with us?”