4 ms·
I just wanted to give Eduardo a shout-out to build a company that provides a tangible benefit for low-income families. I know that in the US it's hard for this
by smartician 14y ago
I just wanted to give Eduardo a shout-out to build a company that provides a tangible benefit for low-income families. I know that in the US it's hard for this segment of the population to get into the electronics payment system, and I imagine that in Brazil it's similar. It's great to see that the system is free for the end-user. In the US, most companies that target this market are predatory and charge exorbitant fees[1], like the now defunct Kardashian Kard[2]
Somehow I'm not surprised that Visa/Cielo is playing dirty to get their market share back. I hope you find a way to fight back.
[1] http://www.nytimes.com/2012/04/26/business/chasing-fees-banks-court-low-income-customers.html?pagewanted=all http://www.nytimes.com/2012/04/26/business/chasing-fees-bank...
[2] http://www.reuters.com/article/2010/11/30/us-kardashian-debitcard-idUSTRE6AP41S20101130 http://www.reuters.com/article/2010/11/30/us-kardashian-debi...