2 ms·
Offer an eau de parfum line for price anchoring, and market segmentation. Win win.
by esafak 2y ago
Offer an eau de parfum line for price anchoring, and market segmentation. Win win.
- mtalantikite 2y agoFor sure. I suggested having an eau de parfum option, but it does make things smell totally different -- much weaker, doesn't last long on the body, and can get overpowered by the alcohol carrier. Plus as a small business it'd mean having a dozen new formulations, with the associated packaging changes, inventory, etc. which makes it harder as a totally bootstrapped business. It's definitely still something to think about though, as even fragrances like a Tom Ford or Le Labo selling for $300-400 are just eau de parfums.