Off Topic At the site's peak in mid-2009, STC attracted hundreds of thousands of users per day, earning Vickerman up to £50,000 ($78,500) per mon

Off Topic At the site's peak in mid-2009, STC attracted hundreds of thousands of users per day, earning Vickerman up to £50,000 ($78,500) per month in advertising revenue. Let's say he did 999,000 users/day (to stay in the hundreds of thousands). That's still only $30K per month, if we assume a CPM of $1.00, which seems reasonable for a site like this.