> one way to validate one’s choice in paying for a search engine (whether it is better or not) is to get others to use it as well. It's not so much validating,

> one way to validate one’s choice in paying for a search engine (whether it is better or not) is to get others to use it as well. It's not so much validating, but I'm hoping they grow so I can keep using their service. It would suck for them to close shop because they never got popular enough to be sustainable.