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That’s not bad writing; it's intentional ambiguity. Alephic wants potential clients to understand that they do "AI stuff," so when a company is looking for help
by Veen 1y ago
That’s not bad writing; it's intentional ambiguity. Alephic wants potential clients to understand that they do "AI stuff," so when a company is looking for help with "AI stuff", they can say, "Yes! Of course we do that!" — regardless of the specifics. B2B services companies frame their offering ambiguously to cast the widest possible net. They'll write a custom pitch once they know what a lead actually needs.
- skrebbel 1y agoSure but I only understood that they do "AI stuff" in an agency model after I read the founder's reply to my comment. His reply ("Basically we work with marketers on ai stuff.") is just as ambiguous, and yet immediately clear. Also its blunt directness resonates deeply with me, but that might just be me of course. I wish agencies would put things like "Basically we work with marketers on ai stuff" on their homepages.