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It seems to me that the critical period for persuading people to buy them, is down the metaphorical road a bit. At the moment it appears from their web site tha
by kylecordes 14y ago
It seems to me that the critical period for persuading people to buy them, is down the metaphorical road a bit. At the moment it appears from their web site that they are still selling "reservations". There is a nice video on their web site celebrating delivery of some cars - which I think implies they aren't just handing them over to willing buyers yet.
The hard part starts when all that is past: when they build enough cars to have them sitting at dealerships, either being bought or not.
(For that matter, if they really want revenue, why not keep churning out the Roadster? Surely there would be a few thousand more people willing and able to buy one.)
- Synthetase 14y agoDemand is not an issue. There were 12,200 reservations as of July. That's enough to keep busy for the rest this year and into Q2 of next year. If demand were truly an issue, we would see some sort of advertising spend. When was the last time you saw a Tesla TV commercial? The next six months are critical because it determines whether or not Tesla can be a profitable venture. Can they make a profit with full production? If they have any unforeseen expenditures they are screwed. If there are any recalls, they are screwed. However, I am pretty confident Tesla will be able to pull through given their track record.