The ability to buy anything under $100 using your iPhone and the Apple Store app, without talking to anyone, should help with that a little, as people learn abo

The ability to buy anything under $100 using your iPhone and the Apple Store app, without talking to anyone, should help with that a little, as people learn about it. Especially during the holidays. I think you can also use the app to pre-order things, so that they are ready to be picked up when you get there.