It's not as clear cut as that. Advertisers expect viewers > viewers expect a good product Why would a company, whose revenue depends on lots of users, build a

It's not as clear cut as that. Advertisers expect viewers > viewers expect a good product Why would a company, whose revenue depends on lots of users, build a crappy product that loses them those users and hence the advertising money? Ads are not the problem. You can still build a good product based on advertising revenue.