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From the article: "The danger, Ritholtz said, is that the drooping stock price could tag the company itself with a "stink of failure" that could make advertise
by nlz1 14y ago
From the article:
"The danger, Ritholtz said, is that the drooping stock price could tag the company itself with a "stink of failure" that could make advertisers less willing to use Facebook."
- polyfractal 14y agoThis is such crap. I don't decide where to spend my advertising dollars based on the company's stock price. I do a trial run and see if the CTR and conversions come under my customer lifetime value. If it does, then I pump more money into the ads. No where does stock value come into the equation. I couldn't care less if the company is dieing - as long as I'm gaining more money (in terms of LTV of new customers) for less money than I'm spending on ads, it's a win to my business. If the company goes belly up...well I just move my advertising budget somewhere else.