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I seriously doubt the long-term viability of BNPL for merchants. Sure, in the short-term it boosts sales because people who don't have money are able to purchas

I seriously doubt the long-term viability of BNPL for merchants. Sure, in the short-term it boosts sales because people who don't have money are able to purchase stuff, but eventually those marginal consumers will end up exhausting their BNPL credit as well. Meanwhile the merchant ends up paying 5% on a bunch of transactions for people who could easily afford to pay now, but don't because it's "free". The only way this model works long-term is if they get enough leverage to force merchants to offer BNPL at the same price as cash, the same anti-competitive model used by credit cards.

poincaredisk 1y ago
Only if we assume that the existence of BNPL won't change consumer habits. I think food is easy to buy impulsively ("I'm hangover and hungry - let's order some pizza delivery"), and removing barriers like "I don't have money right now" may cause - hypothetically - some people to spend more on food delivery and (by necessity) less on other things. I'm not sure how sound this model is, but I think it can't be ruled out. Needles to say, I'm not sure if such change would be a good thing.
margalabargala 1y ago
I agree about the viability, but it's the BNPL providers that are left holding the bag here, not the merchants. If it appears to boost sales sufficiently that the 5% fee is worth it, then businesses will continue to offer BNPL as long as the BNPL checks don't bounce. I suspect that at some point, the fact that BNPL usage tracks with bad credit will catch up to the BNPL providers and we will see some sort of shift to the status quo, either in terms of ease of getting a BNPL loan or the way BNPL treats their clients.