Mazda's target market is quite different from the EV buyers one, at least here in Europe. Its reputation is that of a brand for people who really like cars, wh

Mazda's target market is quite different from the EV buyers one, at least here in Europe. Its reputation is that of a brand for people who really like cars, who can appreciate the care put into proper engineering and a wonderful manual transmission; or people with an eye for a "conservative" kind of quality. It's basically the new Volvo, but sportier.