Employers, not universities. Employers were the ones who decided that most good jobs require a college degree. And then they sent administrators as their minion

Employers, not universities. Employers were the ones who decided that most good jobs require a college degree. And then they sent administrators as their minions to take over the universities. Americans often call their universities colleges, which implies an organizational structure where the senior professionals doing the actual work are in charge. And that's how things used to work. But somehow that got turned around, with the administrators in charge and business interests treating universities as vocational schools. One way to look at this is through different motivations to studying: internal (you want to learn things), external (you want to be successful at whatever is being measured), and pragmatic (you want to pass the classes, get the degree, and move on). Universities prefer internally motivated students – those who study to learn rather than for jobs and career success. They can try to educate people with other motivations, but what those students want is inherently in conflict with what the professors want.