Yeah - a common test law for 'passing off' in trademark cases is exactly along those lines. It's referred to as "A moron in a hurry"[1] i.e. even a moron in a h

Yeah - a common test law for 'passing off' in trademark cases is exactly along those lines. It's referred to as "A moron in a hurry"[1] i.e. even a moron in a hurry wouldn't confuse the two brands. [1] http://en.wikipedia.org/wiki/A_moron_in_a_hurry http://en.wikipedia.org/wiki/A_moron_in_a_hurry