"In the cyber security industry, however, marketing is everything. Names are chosen to invoke a visceral reaction and to promote fear. That fear helps to turn p

"In the cyber security industry, however, marketing is everything. Names are chosen to invoke a visceral reaction and to promote fear. That fear helps to turn people towards expensive high-tech security products." "Often, the high-tech services that the cyber security sector sells protect the front door, while offenders continue to sneak in the back one using low-tech methods."