Companies spending money on SaaS means, generally, that a detached executive many rungs away from the actual users was sufficiently wowed by a demo/steak dinner

Companies spending money on SaaS means, generally, that a detached executive many rungs away from the actual users was sufficiently wowed by a demo/steak dinner/whatever to sign a deal. It has nothing in general to do with utility. To get an industry to spend billions you need only target a few hundred or a few thousand people.