The counter is that people can build their own informed intuition about whether these things are helpful, particularly in coordination with their doctor and exp

The counter is that people can build their own informed intuition about whether these things are helpful, particularly in coordination with their doctor and experience of using it. And a product is easier to improve and will improve more quickly if the company can easily bring updates and find investment that improve quality to product they have revenue for. I think the FDA safety margin for things like this should be more “this has no actual obvious harm to use, it has a plausible mechanism of action to help + isn’t fraudulently measuring what it claims to measure and its science backed. Something like this hits all the targets already.