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You're showing me pricing in euros, which is a bit off putting (I'm in Australia). It wouldn't stop me if I knew your product already and knew I needed it, but
by afro88 1y ago
You're showing me pricing in euros, which is a bit off putting (I'm in Australia). It wouldn't stop me if I knew your product already and knew I needed it, but as a "cold" visitor it's a small thing that stops it being an insta buy.
- aschobel 1y agoSame, from United States and not seeing dollars is a bit funky. I wonder if there are opportunities for more call to actions. e.g. I scrolled the page and the only links to sign up are at the top (I’m on mobile). Compare this to https://stripe.com/ https://stripe.com/ and it’s super obvious how to “Start now” from anywhere on the page.
- openplatypus 1y agoWe are also listing prices in EURO only. Our server bills are in EURO. Our salaries are in EURO. Our subscription for business operations are in EURO. Our accountancy costs are in EURO. It helps that our focus is on European customers, but that said, it is hard to justify going with USD pricing.
- heipei 1y agoNo it's not, not if you want to win customers from the US. Their annual budgets are in USD, so they don't have the flexibility to pay more next year just because the foreign exchange rate has shifted. You take the foreign exchange risk by listing prices in USD, but it could just as well be a windfall, and your customers pay stable prices in return.
- skwee357 1y agoI was thinking the same, and switched to EUR price only, cause I’m in Europe. Payments dropped off like it’s a free fall. Added double pricing (EUR and USD), and got back to acquiring customers, and the majority of my purchases are in USD. Is it painful in terms of accounting? Yes. Do I lose money on conversion rates? Yes. Am I making more money? Yes. Unless you exclusively target a particular market, most people in US might not even know what EUR is. For them it might be the same as Zimbabwean dollars to you.
- openplatypus 1y ago"Stop being stubborn" was uncalled for. Not sure why I deserve this patronising derogatory response. FYI we had USD pricing. When we dropped it we saw no difference in conversion.
- skwee357 1y agoYou are right. I’m sorry. I have edited my original comment.
- openplatypus 1y agoThank you, appreciated.
- sebastiennight 1y ago> Do I lose money on conversion rates? Yes Depending on where your vendors are situated, you might avoid the conversion losses by having USD accounts AND EUR accounts. We use two separate banks (for redundancy), each of which allows us to have incoming payments in EUR, USD, and a couple of lesser currencies (CAD, SGD) and we keep a balance in each. And then we use the USD balance to pay, eg. DigitalOcean, and the EUR balance to pay eg BunnyCDN. So we mostly don't have to incur the conversion loss.
- openplatypus 1y agoConversion risk is just small problem. It is plan devaluation that gets you over long time. Your tactic over paying with USD revenue for USD bills is a good tactic. Our policy is to avoid US vendors and USD subscriptions.
- skwee357 1y agoCorrect me if I'm wrong, but as an EU registered business, I'm obligated to report all income in my local currency (EUR in my case). This means that if I get paid in non-EUR, I'm obligated to record the transaction as if it was EUR using the official exchange rate on the date of the transaction/invoice. So, while I do get to keep the non-EUR in a dedicated account, I still record the transaction as if it was in EUR using, say, ECB rate. So it doesn't help with avoiding currency fluctuations (assuming my non-EUR pricing is fixed and not tied to latest exchange rate). Obligatory: not an accountant; not an accounting advice.