All monopolies plow a fraction of their wins into loss leaders that look generous. Apple grabs a take on developer sales? It's to maintain a high quality app en

All monopolies plow a fraction of their wins into loss leaders that look generous. Apple grabs a take on developer sales? It's to maintain a high quality app environment. AT&T is distorting prices in the long distance market? They use it to make local telephony a lot more affordable. Etc etc. It often kills competition. Absent cross subsidies from the gusher of ad money, maybe Opera, Firefox, Garmin would have a chance to compete again in the browser and GPS world. Maybe Chinese companies that develop entry-level Docs alternatives (Lark) would enter the Docs market more favorably. The alternative is not that all of Google's services stop existing, but that competition gets restored on a more even playing field.